A Progress Report for Promise Girls Nashville

I haven’t written at all about my recent endeavors, so to bring you up to speed: Alyssa and I are working (as HelloFriend) with a local non-profit called Promise Girls. This fantastic group of people are providing help and support to young girls in the Nashville area who have been affected by sexual abuse. Our work with them includes developing a logo, web presence, collateral materials, as well as a few other pieces of design work. This is our current status on that project. We’re excited about it, and you should definitely get to know this organization.

promise girls logoThe project is chugging along nicely. In fact, the logo has been finalized. Finally! (It took a while, but the time spent was worth it. This isn’t an identity for McDonald’s.)

The interactive design concept has been completed and work on developing it into a full WordPress theme has begun. Unfortunately themes tend to be more complicated than necessary since you never know exactly how it’s going to be used. Current time frame is looking like end of June.

Alyssa has been plugging away at developing copy and a research pool, but she’s having a hard time finding reliable statistics for infographics. Also, we are waiting until we meet with the public relations team before we delve to deep into copywriting as that is heavily related to PR and we all need to be on the same page. As soon as possible, I would like to set up a meeting and talk about a messaging strategy and copy platform.

As far as the rest of the collateral, we’ve been working on business cards, letterhead, envelopes, and a few other items for you guys (think stickers, etc.). The core of the collateral kit (letterhead, business cards, and envelopes) should be finished by the middle of the month.

So that’s where the entire project stands now. Alyssa and I are very excited to be working on it and we really appreciate the opportunity to get involved with such a powerful mission as Promise Girls!

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