Business on Foursquare

“Why should I or my business be on Foursquare?” —It’s a good question that I hear all the time. Free services can require some hefty investment of time to get them up and running. The skepticism is understandable. It seems that many people have barely even heard of Foursquare, which leaves a lot of local business owners wondering what Foursquare is and how it even works; let’s start with what Foursquare is:

What is Foursquare?

Foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use Foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next, we’ll give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.”— foursquare.com/about

In a nutshell, it’s an app (available for iPhones, Android, Windows, and BlackBerry devices) that allows a user to “check in” to a specific location, search for businesses, and explore the area around them. It’s useful and fun for individuals but even more powerful for businesses.

Consumers have embraced social media for years (how many people do you know who don’t have a Facebook account?), but there’s another trend in town: we’re returning to the concept of supporting our communities. People everywhere are seeking ways to support local business, and they’re using social media to do it. Foursquare puts your business right in the middle of these two important trends, at the crux of everywhere and right here.

When looking for a place to grab a quick lunch, Foursquare users turn to the Explore section. Foursquare Explore provides suggestions based on where they—and their friends—have already been, and shows what others have to say about the business. Is the soup surprisingly good? Are the prices unbeatable? Users leave tips for others and save tips they find helpful.

For businesses, this is huge opportunity and it doesn’t cost a thing. With over 10 million active monthly users, Foursquare is the de facto hyper-local social network, ranked behind only Facebook as the leading social networks in the country. Take a look at AdWeek’s report for details on the Foursquare audience and what it means for businesses. Additionally, the data that Foursquare provides your business is valuable. You can use check-ins to measure foot traffic in your store, your area, or even a competitor’s store giving you a window into where your customers are and where they like to go.

A good businessperson knows that customers are the lifeblood of their venture; they’re why you’re in business in the first place! Foursquare provides your business with demographic information on your best customers, giving you rich insights on the people you’re serving. Foursquare tips also provides a channel for your customers to let you know what you’re doing right and what you may need to work on. “The service is a little slow” is an opportunity for both improvement and engagement with your customers. If someone says something that is out of line, Foursquare businesses have ways of managing that.

One last thing about Foursquare is the inherent share-ability. Many users connect their Foursquare account to both Facebook and Twitter to instantly show off their favorite places. This effortless sharing expands your businesses audience to individuals you wouldn’t have been able to reach otherwise, with the added benefit of costing you nothing and carrying the weight of a friend’s recommendation. Social referrals are important, with 90% of people believing recommendations from friends. It’s word of mouth, faster than ever before.

If you’d like to learn more about how Foursquare can help you, come say hi at 323 Creative Group. Our mission is to help your venture succeed by providing deep, meaningful connections to the local community. We’re always up for a friendly chat!

GitHub for Cities

A city is the ultimate systems engineering challenge, which is what makes it so attractive to designers and engineers. As problem solvers, we are drawn to the complexity of city life and its many challenges.

Just a note: if you’ve never used GitHub, you might want to stop here and go read this introduction to what Git is. While I did write it for as non-technical of a reader as possible, this essay will make a lot more sense if you know what forks and pull requests are.

I think the challenge of building a better city is a perfect use for GitHub. The platform really excels in opening information, showing who contributed what and allowing anyone to jump in. GitHub for cities could open up everything from GIS data and official contact information to unofficial lists of volunteers and individuals with an interest in community projects. The crowdsourced nature of a GitHub repository seems like a great platform for launching community projects.

It just feels natural to me. In the tech community, we’re on GitHub every day, building little pieces of software that solve problems. We’re forking solutions to common issues and merging in fresh perspectives. We’re giving power to individuals while harnessing the collective power of collaboration. Why shouldn’t be doing the same with our cities?

We’re engineers, problem solvers who like to make things that work. Well. GitHub was designed for groups of people working together to make things that work well. With all it’s geek-factor, it’s also an incredibly powerful way to transparently store and collaboratively edit any type of information. Information that enables community projects shouldn’t be a stretch.

We can start with hard data. Statistics and fact like population and tax revenue pulled from open sources like the census and city offices could be stored as JSON for ease of use. On top of this data, the community at large can build visualizations and reports, a GitHub pages site built with Middleman or Jekyll that presents the data in an accessible way. Then we add a directory of markdown files that contain articles and abstracts—even research—based on of these reports. It becomes a open, transparent, collaborative store for community information.

Another directory contains proposals for projects and improvements, written as Markdown, of course. The best part, though, is the core of the GitHub community: issues, forks, and pull requests. Through a well planned issue-tagging system, any member of the community can suggest that an revision be made, request that a specific piece of information be added, or toss out an idea that might form the basis for a future proposal. But this is the power of GitHub: Anyone can suggest a change; anyone can make the change themselves.

The power to take matters into your own hands is only a fork away. By creating a copy of the entire community repository, any member of the community can go beyond a simple suggestion and make the edit themselves. That edit lives in a copy of the main project, but the two versions are linked to each other. If the edit adds value, a pull request lets the administrators that there are changes to merge with the main repository.

And that is where the GitHub advantage lies. If an administrator rejects the pull request, the edits still exist as a fork. This is grassroots collaboration at its most fundamental level. It’s theoretically accessible to anyone and puts ownership into the hands of everyone involved.

This GitHub for cities idea really seems to make a lot of sense, but if you—like me—are equal parts intrigued and skeptical, you can follow my efforts to get my city on GitHub. It promises to, at the very least, be an interesting experiment.

A Podcast Shortlist

I spend a lot of time commuting to my day job. The drive in isn’t so bad, but I can spend upwards of an hour and a half getting home some days. The best use of that time: podcasts. I’ve always loved podcasts because they’re easy to digest and there’s so much variety.

In the last few months, I’ve tested out a lot of podcasts. This is my shortlist (and I highly recommend you try at least one of them):

99% Invisible

Roman Mars will always have a place in my heart. His philosophy on design and brilliant storytelling make 99% Invisible my number one podcast of all time. Usually ranging from 11 to 30 minutes, each episode tells a story of design that most people would never consider. Best part: regardless of order, each episode is better than the last. (Aside: His voice will enthrall you.)

iTunes / SoundCloud

This American Life

While a little long for my taste (most podcasts are), This American Life tells two or three stories centering on a single theme. While the themes run the gamut of American culture, the personal stories and tiny details are always revealing and often captivating.

iTunes

On The Media

A critique on our national media, each episode covers a current reporting trend or issue. The discussions and interviews on current media topics, ethics, and responsibility are always thought-provoking, at the very least. I find it a little long at times, but it’s a great way to get a view on the current media climate.

iTunes

Freakonomics Radio

The economics of everything, in small pieces. I love it because economics are everywhere, and the ideas presented are usually unconventional. Drawing from a wide area of knowledge is important to my work as a designer, so this financial perspective helps round out my field of attention.

iTunes

Design Observer’s Design Matters

While not my favorite interviewer, Debbie Millman lands interviews with my favorite designers. I don’t listen to every episode, but the ones with Stefan Sagmiester, Jessica Walsh, Roman Mars, and Erik Spiekermann are informative and interesting. Next episode on my list: Jessica Heische.

iTunes

If you haven’t gathered, my tastes are pretty narrow and I have a low tolerance for poor quality work. These podcasts are the top of my list for their production value and content. I hope you enjoy them. If there’s a podcast I need to hear, let me know in the comments or on Twitter.

A Progress Report for Promise Girls Nashville

I haven’t written at all about my recent endeavors, so to bring you up to speed: Alyssa and I are working (as HelloFriend) with a local non-profit called Promise Girls. This fantastic group of people are providing help and support to young girls in the Nashville area who have been affected by sexual abuse. Our work with them includes developing a logo, web presence, collateral materials, as well as a few other pieces of design work. This is our current status on that project. We’re excited about it, and you should definitely get to know this organization.

promise girls logoThe project is chugging along nicely. In fact, the logo has been finalized. Finally! (It took a while, but the time spent was worth it. This isn’t an identity for McDonald’s.)

The interactive design concept has been completed and work on developing it into a full WordPress theme has begun. Unfortunately themes tend to be more complicated than necessary since you never know exactly how it’s going to be used. Current time frame is looking like end of June.

Alyssa has been plugging away at developing copy and a research pool, but she’s having a hard time finding reliable statistics for infographics. Also, we are waiting until we meet with the public relations team before we delve to deep into copywriting as that is heavily related to PR and we all need to be on the same page. As soon as possible, I would like to set up a meeting and talk about a messaging strategy and copy platform.

As far as the rest of the collateral, we’ve been working on business cards, letterhead, envelopes, and a few other items for you guys (think stickers, etc.). The core of the collateral kit (letterhead, business cards, and envelopes) should be finished by the middle of the month.

So that’s where the entire project stands now. Alyssa and I are very excited to be working on it and we really appreciate the opportunity to get involved with such a powerful mission as Promise Girls!

If I Couldn’t be in Advertising

I’m applying for a media fellowship in New York and the application process involves several essays. The most challenging one thus far was about what career I would pursue if a career in media wasn’t an option. What I ended up with is a decent summary of why I want to be in advertising, as well as an interesting exploration into some of my philosophy and ideals. Let me know what you think, if you agree or disagree, recommend something for me to read.

Advertising was my gateway to media at large, the flashy billboards and print campaigns got me thinking about who decides what to print and who needed to see it. I quickly realized that advertising wields immense power to shape opinion and culture. My education focused heavily on understanding culture, and understanding why that culture exists. History appealed to me in middle school—tracing the lines of cultural influence helped me to make sense of the world as it is now.

As I examined culture, I realized that media played a huge part in shaping and solidifying it. Presenting new ideas to a wider audience, reflecting the ideas of the majority, outright lies told for the purpose of control, wherever media was used (and for whatever purpose) it always has an impact on the culture in some way or another.

Going back through history, you can see the influence of media innovations on the culture. The social web, the internet, phone, telegraph, international correspondence, and especially the printing press all facilitated huge cultural shifts. But before the printing press, I noticed that architecture was the chief guardian of culture.

While I have always admired his architecture from an aesthetic perspective, reading the essays of Frank Lloyd Wright caused me to realize just how much I have in common with his philosophy. In The Art and Craft of the Machine, Wright emphasizes how architecture was the primary mass media in the days before mass printing was possible. Wright goes on to describe how the explosion of the press led to a decline of architecture during the Renaissance, an important point stuck with me: architecture was the original mass media.

From cave paintings to inscriptions of the legal code, buildings were historically used to relay written (or at least graphic) information. Even today, our buildings share a symbiotic and co-influential relationship with the way we live. Our houses and offices not only reflect how we live now, but they also shape the ways in which we live in the future. Architecture can promote collaborative creativity or encourage solitary meditation.

While my first choice is still media—the nature of the work appeals to me on many levels and I have invested a significant amount of time and energy into understanding it—I find myself considering the part that architecture plays in cultural influence. The most basic reason for my passion for media is a passion for inspiring others and promoting positive change. Media seems to be the area in which my skills, interests, and passions overlap the most, and the more specific field of advertising only increases that overlap. However, if the areas of media were for some reason not an option, I would most certainly pursue a career in architecture as it still provides me with a creative, arresting outlet for my core passion—inspiring others to affect positive cultural change.