A Progress Report for Promise Girls Nashville

I haven’t written at all about my recent endeavors, so to bring you up to speed: Alyssa and I are working (as HelloFriend) with a local non-profit called Promise Girls. This fantastic group of people are providing help and support to young girls in the Nashville area who have been affected by sexual abuse. Our work with them includes developing a logo, web presence, collateral materials, as well as a few other pieces of design work. This is our current status on that project. We’re excited about it, and you should definitely get to know this organization.

promise girls logoThe project is chugging along nicely. In fact, the logo has been finalized. Finally! (It took a while, but the time spent was worth it. This isn’t an identity for McDonald’s.)

The interactive design concept has been completed and work on developing it into a full WordPress theme has begun. Unfortunately themes tend to be more complicated than necessary since you never know exactly how it’s going to be used. Current time frame is looking like end of June.

Alyssa has been plugging away at developing copy and a research pool, but she’s having a hard time finding reliable statistics for infographics. Also, we are waiting until we meet with the public relations team before we delve to deep into copywriting as that is heavily related to PR and we all need to be on the same page. As soon as possible, I would like to set up a meeting and talk about a messaging strategy and copy platform.

As far as the rest of the collateral, we’ve been working on business cards, letterhead, envelopes, and a few other items for you guys (think stickers, etc.). The core of the collateral kit (letterhead, business cards, and envelopes) should be finished by the middle of the month.

So that’s where the entire project stands now. Alyssa and I are very excited to be working on it and we really appreciate the opportunity to get involved with such a powerful mission as Promise Girls!


Where’s the Lindy At?

Over the last coupe weeks, I’ve been getting a little frustrated with the swing dancing scene here in my area (Huntsville, Nashville, everything in between). I don’t know if it’s just that I don’t know where to look, but it seems like you have to work to find great places to dance. I mean, there are plenty of venues and dances, but no one compiles a good resource for dancers here. The Huntsville Swing Dance Society does a stellar job of compiling a calendar, but they’re based down in Huntsville. HSDS includes some Nashville events, but they focus (and rightly so) on Huntsville. I have yet to find a resource as complete as the HSDS list, but focused on Murfreesboro. We’re only an hour and a half from Huntsville, and it’s 45 Minutes to Nashville  from here. I’m a member of a local swing dance club, but they seem to be be lacking a little. They sent out the newsletter today, telling us that there is a meeting tonight. The information hasn’t been timely, complete, or well organized lately.

After all today, I think I want to start my own digest of swing dance events here in the Nashville/Huntsville area. As the only one working on it at this point, it’ll mostly likely be heavily biased towards my tastes and experience, east coast, lindy, and charleston, but I will try to include any blues or balboa events I come across. I am by no means an expert of swing dancing, but I’m hoping that by compiling a list of upcoming dances and publishing it monthly (or possibly bi-weekly), I might be able to help anyone who might find themselves in the same place that I am. If anyone reads this and has a suggestion, please let me know. I want this to be as helpful as possible for as many people as possible. I might try to get the first issue written tonight and stick to a Monday posting schedule.

Don’t stop the lindy hop.

The End of… well, everything

It seems that lately, the world is coming to an end – There are wars, rumors of war, civil unrest, and just general craziness. Especially here in Tennessee. After hurricane Ike, the oil pipeline that supplies our gas went down to 20% of it’s normal capacity due to a refinery being damaged. It’s been mass hysteria around Nashville lately. The local news outlets first started getting reports of high prices, then of stations being out of gas, and they relayed the information (which was good).

People were already scared enough with all the things going on though, things like the subprime mortgages going away and the IndyMac bank failing, and they started freaking out. People were filling up everything they could find – Cars, boats, gas cans, coffee cans, even coffee cups. Yeah, it was crazy, and it didn’t take long for all the stations in the area to run out completely. Like, no gas in Nashville. At all.

That, of course, made national news. And when someone sees their city on national news, they pay attention. So Joe Nashville is like “oh my gosh, Continue reading